Hey! I'm Theo 👋Product designer!
The designer's role is likethat of a host who anticipates their guests' needs
Crafting intuitive designs, I enhance product experiences to deeply connect with users
2024
Dior revamp
Discover my latest multi-month project on the redesign of Dior Parfum to enhance the user experience and offer a sustainable information architecture.
Immerse yourself in our
world of stunning designs
Trusted
Collaborators
We develop gorgeous and memorable
projects for our clients.
Quote
Joe Sparano
« Good design is obvious. Great design is transparent »
Every project is a brand New story. Every project is a brand New story.
Work
Process
- 01/Briefing
- Every project begins with a detailed brief. I collaborate closely with clients to define key objectives, target audiences, and desired outcomes. This stage sets a clear direction and ensures that we’re aligned on the project’s vision and goals.
- 02/Understanding the Environment
- I dive deep into the project’s ecosystem by researching the industry, competitors, and current trends. This involves analyzing existing products, understanding market demands, and identifying unique opportunities to ensure my designs are both innovative and contextually relevant.
- 03/Interviews and Observation
- User-centric design is pivotal. I conduct interviews and observational studies to understand user behaviors, needs, and pain points. This direct engagement helps in crafting personas and user journey maps, guiding the design to address real user problems.
- 04/ Prototyping
- Prototyping is crucial for bringing ideas to life. I create interactive prototypes to test concepts and functionalities, allowing for quick iterations based on user feedback and usability testing. This iterative approach ensures the final design is both user-friendly and aligned with the project goals.
- 05/Visual Analysis
- My visual analysis phase involves studying the visual elements that will best convey the desired user experience and brand message. This includes color schemes, typography, imagery, and overall aesthetic appeal to ensure a cohesive and engaging user interface.
- 06/Design Conceptualization
- Design conceptualization involves synthesizing research, insights, and creativity to develop innovative solutions. I explore various design directions, sketching and wireframing to visualize concepts that align with the user needs and project objectives.
- 07/Transition to Development
- Effective collaboration with developers is key. I provide comprehensive design specifications, assets, and interactive prototypes to ensure developers have a clear understanding of the design intent. Regular communication and feedback sessions help address any technical constraints, ensuring fidelity to the original design concept.