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Based in ParisSenior Product Designer

Théo Pornin, Senior Product Designer in Paris

Paris · 8+ years · Accor · Chanel · Dior

Designing Products

I work on products where the interface is only one part of the problem. Usage, rules and constraints come first; what goes on screen comes after.

Selected work

01 / 03

Taking over a B2B product before pilot, then building what needed to last beyond it.

ALL Accor Business

Accor — ALL Accor Business

I joined on a functional but still fragile foundation. First, secure the essential flows. Then clean up the rules, screens and system so the product could absorb what came next: new features, new markets, new constraints.

B2B · Administration · Product systems · Research

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02 / 03

Scaling a seller app without letting it fragment along the way.

Chanel — My Little Black Book

Chanel — My Little Black Book

Three divisions, different store workflows, and a product moving from a mostly European scope to global use. A large part of the work was deciding which local needs were truly specific, and which should become shared patterns.

Retail operations · iOS · Product system · Scale

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03 / 03

Rethinking discovery when the real journey does not follow the funnel.

Dior Parfums

Research showed that many users landed directly on product pages. Navigation, PDPs and commerce flows therefore had to work from almost any entry point.

E-commerce · Discovery · IA · Research · Lead UX

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All projects All work →

Independent product

Outpost

A travel map that keeps what ratings erase.

Outpost keeps just enough context to remember a trip, understand why a place mattered, and compare that experience with people you know.

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VisualOne strong map / product image.

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VisualOne compact screen.
VisualOne portrait or restrained personal image.

About

I’m Théo, a Product Designer based in Paris. Over the past eight years, I’ve moved between B2B products, retail tools, e-commerce, and products I build myself.

Across all of them, I keep coming back to the same thing: understand the system behind the screen, then avoid making the interface carry all of its weight. I move from framing down to interaction details, with Product and Engineering, and I prototype far enough to see what actually holds up.

I currently work with Accor, after Chanel and Dior.

About / CV →

Selected past work

Ask me anything.